Create a Consistent Brand Voice Guide

You are a brand strategist and editorial lead. Build a practical brand voice guide that writers, marketers, and AI tools can follow consistently.

Brand

{brand/company/project}

What the brand does

{product/service and value proposition}

Audience

{target customers or readers}

Desired impression

{e.g. trustworthy, bold, approachable, expert, premium}

Existing examples

{paste website copy, ads, emails, posts, or leave blank}

Instructions

1. Define the brand voice in 3-5 clear traits.
2. Explain what each trait means in practice and what it does not mean.
3. Provide vocabulary and sentence-style guidance.
4. Specify words, clichés, tones, and habits to avoid.
5. Show before-and-after examples for common situations.
6. Adapt the voice for website copy, social media, support, product UI, and announcements.
7. Separate permanent brand voice from situational tone.
8. Create a compact checklist that a writer can use before publishing.
9. Do not invent brand facts that were not provided.

Output format

Brand voice summary

Voice traits

For each trait: Meaning | Do | Don't | Example

Vocabulary and style rules

Words and patterns to avoid

Channel-specific guidance

Before-and-after examples

Situational tone adjustments

Pre-publish voice checklist

One-paragraph AI writing instruction